windows installation, diskpart I/O device error

I am trying to install windows 10 on my ssd 240g in laptop. If I try to install it with the same bootable usb on virtual machine - I runs smoothly. But, When I try the other option of choosing a disk (empty without any partitions) to install it, I receive this error - 0x80300002. I googled this error, and I saw that I need to run this commands in the cmd to make it run:

diskpart,

select disk (installation disk number) ,

clean,

exit

I believe here starts my problem, cause something wired happens at that part: When running clean at the first time I got I/O device error. On the second time an on, it suddenly runs with no problem. (Important to note - if I close the cmd and go with the same processes again, I get the error again at the first try, but not on the second) I saw an alternative solution that says I need to run convert gpt after the clean command, I got again the same error above.