usb drive i/o error

my usb drive reports i/o errors when trying to format.
here's the log from rufus.
Found USB 2.0 device 'Kingston DataTraveler 2.0 USB Device' (0951:1665)
1 device found

No volume information for drive 0x81
Disk type: Removable, Disk size: 16GB, Sector size: 512 bytes
Cylinders: 1881, Tracks per cylinder: 255, Sectors per track: 63
Partition type: SFD (Super Floppy Disk) or Unpartitioned
Partition 0:
Type: Small FAT16 (0x00)
Size: 14.4 GB (15479597056 bytes)
Start Sector: 0, Boot: No

Format operation started
Requesting disk access...
Opened \.\PHYSICALDRIVE1 for exclusive write access
Requesting lock...
Will use 'D:' as volume mountpoint
Requesting lock...
Analyzing existing boot records...
Drive does not have an x86 Master Boot Record
Volume does not have an x86 Partition Boot Record
Clearing MBR/PBR/GPT structures...
Erasing 128 sectors
write_sectors: Write error [0x0000045D] The request could not be performed
because of an I/O device error.
StartSector: 0x00000000, nSectors: 0x1, SectorSize: 0x200
Could not reset partitions
Re-mounted volume as 'D:' after error

Could anyone help me please !