Cannot clean install windows 10, getting weird error(s)

I've "googled" this, error # and message alike. I'm really confuse at what to do...

So got new ssd instead of HDD. I download Windows 10 Education off Microsoft Imagine website: Concordia University - ECS - Microsoft Imagine Premium which I use the .iso to flash my USB using rufus

And I got the following error if I do automatic install :

The computer started using the windows installation media. Remove the installation media and restart your computer so that Windows starts normally. Then, insert the installation media and restart the upgrade.

[Do not select | Custom [advanced]| to perform an upgrade.

Now if I did custom install I get the following error: 0x80070570

So, seeing the first error message, I thought that the computer was trying to UPGRADE my "current" version of windows which would obviously fail seeing that I have a blank SSD SO , I found this: [Download Windows 10][3] which gives you the choice of either upgrading the PC or flashing a USB to use on a different PC.

So I flashed my USB ( AGAIN) and went on to try to install my computer.

Automatic install: same error as the first one

Custom: 0x800750D or something like that ( I'm at work and can't recall the error but it wasn't the same).

I'll point out that I have keys for all of the different version I can install (w7, w8 and w10) ; all from the site onthehub.com. However, the latter only gives upgrade for w7 and w8 ( an SDM and SDX - which I've never dealt with before). So I need an iso for either download and even then, I don't know if it would work seeing all the trouble I'm currently experiencing with Windows 10.

EDIT : Will add a real screenshot when I'm home but seeing as this post will probably get no attention at that time, I'm adding a picture of the exact same settings I had (using ISO image however)

I tried using Windows 8.1 Premium installation with my computer and the same error occured ( same settings on rufus):

.SDX and probably .SDM files as well are files used by a Microsoft download manager (Secure Download Manager). It should be available as a download from your University site as well.

See also: Downloading Software from DreamSpark.com with Secure Download Manager