trying to connect to heroku database and even configured pg_hba.conf file with all credentials but getting this error

psql -h [hostname] -U [user] [database] psql: FATAL: no pg_hba.conf entry for host "..*.", user "[user]", database "[database]", SSL off

psql -h ... -U [user] [database] psql: could not connect to server: Connection timed out (0x0000274C/10060) Is the server running on host "..." and accepting TCP/IP connections on port 5432?